PRIVACY POLICY.
Last updated: 30th June 2026
This Privacy Policy describes how The Baddie Zone (“Company”, “we”, “us”, or “our”) collects, uses, shares and protects your personal information when you visit or make a purchase from www.thebaddiezone.com (“Website”) or use our related services (collectively, the “Services”).
By accessing or using our Website, you agree to the collection and use of information in accordance with this Privacy Policy and applicable Indian laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”), and the Consumer Protection (E-Commerce) Rules, 2020.
1. Who we are
The Baddie Zone operates an e‑commerce platform offering apparel and accessories tailored for Gen Z and teenagers across India.
We are based in India and primarily serve customers located within India, although customers from other regions may also access our Website and place orders, subject to applicable laws.
2. Information we collect
We collect different types of information to provide and improve our Services. This includes:
2.1 Information you provide to us
When you use our Website, you may provide us with:
Contact details: name, billing and shipping address, email address, and mobile/phone number.
Account information: username, password, order history, wishlists, saved addresses.
Payment information: limited payment details such as payment method, transaction ID, and partial card details as allowed; complete card/bank details are generally processed by secure payment gateways, not stored by us, except as permitted under law.legaldesk+1
Communications: messages sent via email, forms, WhatsApp/phone support, social media interactions, reviews, and feedback.
Some of this data may qualify as “personal information” or “sensitive personal data or information” under Indian law (for example, financial information).
2.2 Information collected automatically
When you visit our Website, we may automatically collect:
Device and technical data: IP address, browser type, operating system, device identifiers, referring URLs, and pages visited.
Usage data: time spent on pages, clickstream data, search queries on the Website, and interaction with features.
Location data: approximate location derived from your IP address, where legally permissible.
This information helps us understand how customers use our Website and improve performance, security, and user experience.
2.3 Cookies and similar technologies
We use cookies, pixels, and similar technologies to:
Remember your preferences and login sessions.
Keep items in your shopping cart.
Analyze Website performance and usage.
Show relevant offers and ads (including remarketing via third‑party platforms).
You can manage or disable cookies through your browser settings, but some features of the Website may not function properly if cookies are disabled.
3. Legal basis and consent
Where required by Indian law, we obtain your consent before collecting and processing your personal or sensitive personal data. By using our Website, creating an account, or placing an order, you consent to such collection and use in accordance with this Privacy Policy.
You may withdraw your consent at any time by contacting us (see Section 12), but this may affect your ability to use some or all of our Services.
4. How we use your information
We use your information for the following purposes:
To process and fulfill your orders, including payment processing, shipping, returns, and refunds.
To create and manage your account, including order history and saved preferences.
To communicate with you regarding orders, account updates, customer support, and policy changes.
To personalize your shopping experience, including product recommendations and tailored content.
To send you marketing communications, offers, and promotions (only as per your preferences and applicable law, with opt‑out options).
To improve our Website, products, services, and customer experience through analytics and research.
To detect, prevent, and address fraud, security incidents, or other illegal activities.
To comply with legal obligations, regulatory requirements, and law enforcement requests.
We limit the collection and use of data to what is necessary for these clearly stated purposes, following principles of data minimization and purpose limitation.
5. How we share your information
We do not sell your personal information. However, we may share your information with:
Service providers and partners:
Payment gateways and financial institutions for secure payment processing.
Logistics and courier partners for shipping and delivery.
IT and cloud hosting providers for data storage and platform operation.
Analytics, advertising, and marketing partners for performance tracking and campaigns.
Group entities or business transfers:
If we undergo a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction, subject to applicable laws and continued protection.
Legal and regulatory authorities:
When required to comply with applicable law, legal process, or enforce our rights, protect our operations, or protect users or the public from harm.
We ensure that third parties receiving your personal information maintain reasonable security practices and use the information only for the purposes for which it was shared.
6. Storage, security, and retention
We store your information on secure servers and use administrative, technical, and physical safeguards designed to protect it from unauthorized access, loss, misuse, or alteration.
These safeguards may include:
Encryption for data in transit and at rest where appropriate.
Access controls and authentication mechanisms.
Regular security audits and monitoring.
Data minimization and restricted access to sensitive personal data.
We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal, accounting, or reporting requirements, resolve disputes, and enforce our agreements. When data is no longer required, we will delete, anonymize, or otherwise dispose of it securely in accordance with applicable laws.
7. Your rights and choices
Subject to applicable law, you may have the following rights regarding your personal information:
Right to access: Request information about the personal data we hold about you.
Right to correction: Request correction or updating of inaccurate or incomplete data.
Right to withdraw consent: Withdraw consent you have previously given without affecting prior processing.
Right to deletion (where applicable): Request deletion of personal data that is no longer necessary or is being processed unlawfully, subject to legal requirements.
Right to restrict or object (where applicable): Object to or request restriction of certain types of processing, such as direct marketing.
You can exercise these rights by contacting us using the details in Section 12. We may need to verify your identity before acting on your request, and certain legal or operational reasons may limit our ability to fully comply in some cases.
8. Children and minors
Our products are primarily designed for Gen Z and teenagers, but purchases and account creation should be done by adults (parents/guardians) or with their consent.
We do not knowingly collect personal information from children below the age of 18 without verifiable parental or guardian consent, as required under applicable law. If you believe a child has provided personal data to us without appropriate consent, please contact us so that we can delete such information where required.
9. Marketing communications
We may send you emails, SMS, WhatsApp messages, push notifications, or in‑app messages about new collections, discounts, and special offers, based on your communication preferences and applicable law.
You can opt out of marketing communications at any time by using the “unsubscribe” link in our emails, adjusting your account settings (where available), or contacting us directly; you may still receive transactional messages related to your orders and account.
10. Third‑party links and platforms
Our Website may contain links to third‑party websites, apps, or services (for example, payment gateways, social media platforms, or partner sites).
We are not responsible for the privacy practices, security, or content of these third‑party platforms, and we encourage you to review their privacy policies before submitting any personal information to them.
11. Cross‑border data transfers
Your information may be processed or stored on servers located in India or other countries, depending on our service providers'.
Where data is transferred outside India, we will take appropriate steps to ensure that your information receives a similar level of protection as required under Indian law and is used only in accordance with this Privacy Policy and applicable contractual safeguards.
12. Contact us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:
The Baddie Zone
Email: tbadzone@gmail.com]
Phone: +91‑7990603405
Website: https://www.thebaddiezone.com
You may also raise complaints or concerns regarding privacy and data protection using these contact details; we will endeavor to respond within a reasonable time in accordance with applicable law.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements or for other operational reasons.
When we make material changes, we will update the “Last updated” date at the top of this page and, where required by law, provide additional notice or seek your consent.
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